By Valerie Vande Panne / <a href="independentmediainstitute.org/">Independent Media Institute</a>
Source: Read full article at Truthdig
Are you ready to divest from Amazon Prime? How about Whole Foods?
If the idea makes you break into a nervous cold sweat, no worries. You don’t need to divest from either.
The idea is for people to pledge to cancel their Prime accounts and stop shopping at Whole Foods—when there is a critical mass of people who will divest together.
“It’s a way for people to take collective action, so that it will likely work,” says Kipchoge Spencer, Threshold’s founder.
Founded in August 2018, Threshold has developed a platform that enables people to pledge to take action, and, when enough people pledge, calls upon them to take action.
When a mass of consumers quit Amazon and its subsidiaries together, Amazon will notice—and, perhaps, pay attention to some consumer-demanded changes.
Think of it as a potentially effective replacement for the lone boycott of a particular place, or for online activism that revolves around sharing petitions on Facebook, or airing and sharing daily grievances on Twitter as if every day were Festivus.
“Engaging in activism is so uninspiring…