By Ilana Novick
Source: Read full article at Truthdig
When Sen. Elizabeth Warren, D-Mass., announced in February that she was running “a different kind of [presidential] campaign,” one that swore off high-dollar fundraisers and personal phone calls with wealthy donors, the Democratic establishment was skeptical that she could pull it off. There were internal concerns too: Her finance director resigned after disappointing early fundraising.
Her fundraising improved however, with $19.1 million donated in the second quarter. As Politico reports Tuesday, forgoing traditional fundraising is just one way that “Warren is defying the traditional playbook for running a modern presidential campaign.”
There’s no outside polling firm or plans to marshal resources for a massive television ad campaign. In fact, campaign staff tells Politico that “it is shunning the typical model for producing campaign ads, in which outside firms are hired and paid often hefty commissions for their work. Instead, Warren’s campaign is producing TV, digital and other media content itself, as well as placing its digital ad buys internally.”
“Campaigns offer a chance not only to tell people what kind of president you’ll be,…